Comercial Business

1. General Introduction

The Commercial Business undergraduate program at Ho Chi Minh City University of Economics and Finance (99ok123) was officially established in 2020 under Decision No. 106/QĐ-99ok123 dated May 7, 2020. The program is currently managed by the Faculty of Business Administration and is delivered under a high-quality educational model.

Outstanding Advantages for 99ok123 Students:

• 99ok123 is recognized among the leading international-oriented universities in the fields of business, commerce, and management education.

• Students study with standardized and regularly updated curricula aligned with the teaching content and methodologies of universities in the United Kingdom and the United States.

• Students frequently participate in networking activities with successful entrepreneurs and gain practical exposure through company visits and field trips.

• In addition to academic lecturers, many courses feature guest speakers who are experienced business leaders sharing practical industry insights and professional experiences, helping students better understand real-world applications of course content.

• Besides academic knowledge, students are equipped with essential soft skills such as communication, teamwork, and presentation skills through student union activities and academic clubs.

• Students are especially encouraged to strengthen their foreign language proficiency and information technology skills, enabling them to confidently work in multinational corporations or pursue further studies abroad.

2. Program Objectives

The program aims to train Commercial Business graduates with strong foundational, modern, and specialized knowledge in commercial business operations and retail business management. Graduates are expected to possess the competencies required to plan, organize, manage, and effectively apply knowledge in commercial business activities within domestic and international organizations, while continuously developing their careers in a competitive and globally integrated environment.

3. Specific Objectives

Knowledge

PO1: Equip students with broad and in-depth foundational knowledge in the field of commercial business, along with the ability to apply knowledge to address business requirements, process and provide information, and make decisions in commercial business activities.

Skills

PO2: Develop professional competencies in planning, organizing, and managing commercial business activities within organizations and enterprises operating in competitive regional and global business environments.

PO3: Foster lifelong learning abilities, research capacity, personal development, flexibility, and adaptability to changing working environments.

PO4: Develop effective communication, teamwork, business negotiation, and problem-solving skills to address issues within the industry and specialization.

PO5: Cultivate systems thinking and independent analytical thinking skills.

Attitude and Professional Qualities

PO6: Promote political awareness, compliance with laws and regulations, and good physical health.

PO7: Develop professional ethics and a strong sense of social and community responsibility.

4. Program Learning Outcomes (PLOs)

PLO1: Recognize, explain, and effectively apply state policies and legal regulations.

PLO2: Systematically explain general knowledge of domestic and international microeconomics and macroeconomics affecting the business environment of enterprises.

PLO3: Recognize, explain, and apply fundamental knowledge of business and commerce in practical contexts.

PLO4: Recognize and explain modern commercial business knowledge and apply it in analyzing business operations and evaluating enterprise competitiveness.

PLO5: Apply commercial business knowledge in strategic planning, business planning, sales management, distribution systems, retail operations, supply chain management, warehouse management, demand forecasting, and procurement activities.

PLO6: Use specialized software applications for sales operations, customer relationship management, human resource management, warehouse administration, and supply chain management within enterprises.

PLO7: Demonstrate systems thinking, critical thinking, creative thinking, practical thinking, and other forms of analytical and evaluative thinking.

PLO8: Demonstrate teamwork skills, including team building, leadership, organization, supervision, evaluation, and team development.

PLO9: Demonstrate oral communication and presentation skills, professional writing skills, negotiation skills, and the ability to establish business relationships in commercial business environments.

PLO10: Demonstrate political and professional ethics, civic responsibility, social responsibility, and organizational responsibility, while maintaining good health suitable for professional practice.

PLO11: Demonstrate discipline, professionalism, and scientific working methods.

PLO12: Possess the ability to formulate commercial business strategies and organize the implementation of business plans, including market analysis, supply chain development, procurement, inventory management, sales, and import-export activities.

PLO13: Be capable of drawing conclusions on professional and operational issues, establishing evaluation criteria, identifying and resolving complex management problems, and implementing appropriate adjustments to commercial business activities in alignment with organizational objectives.

5. Career Opportunities

Graduates may pursue careers in the following positions:

+ Commercial business specialists in Marketing departments, responsible for market research, target market identification, and marketing strategy development.

+ Sales executives and sales managers in manufacturing, commercial trading, and import-export companies.

+ Sales supervisors and sales management professionals in enterprises.

+ Administrators and managers of functional departments in commercial enterprises and supermarkets.

+ Specialists working at Departments of Industry and Trade, Chambers of Commerce and Industry, and Trade Promotion Centers.

+ Team members involved in trade promotion strategies and new product development activities.

+ Managers or department heads in Marketing and Product Development divisions.

+ Personnel in logistics, supply chain, procurement, and market research departments.

+ Entrepreneurs and owners of small and medium-sized enterprises (SMEs).

6. Further Study Opportunities

Graduates may continue their academic development through:

+ Advanced postgraduate programs (Master’s and Doctoral degrees) in Commercial Business, Marketing, International Trade, Business Administration, and related economic disciplines at domestic and international universities.

+ Short-term domestic and international training courses in commerce, marketing, logistics, and supply chain management.

+ Careers in academia and research as lecturers or researchers at colleges, universities, and vocational institutions, as well as participation in research activities related to business, marketing, and commerce.